KO Alliance is a branding, marketing, and community-building agency founded by Kristen M. Olson—entrepreneur, speaker, coach, former Division I athlete, and 5-time CrossFit Games competitor with more than 20 years of experience in the fitness, wellness, and marketing industries.
After decades of building businesses, leading communities, competing at the highest levels of sport, and partnering with world-class brands, Kristen created KO Alliance to help mission-driven companies and individuals amplify their impact through authentic storytelling, strategic partnerships, and purpose-driven marketing.
Its flagship media platform, Turmeric & Tequila™, is a globally ranked podcast exploring health, human optimization, mental health, entrepreneurship, leadership, and personal growth. Featuring conversations with scientists, physicians, elite athletes, founders, and thought leaders, the show challenges conventional thinking while empowering people to become healthier, stronger, and more connected.
Whether through consulting, speaking, strategic partnerships, or media, KO Alliance exists to help people and brands build lasting influence through community, education, and meaningful human connection.
Visit our booth to meet Kristen, discover trusted wellness partners, and learn how we’re helping build stronger humans and stronger brands.
• Booth number 706
Follow us: @turmerictequila @madonnashero @koalliance (on all platforms)
We’ll be giving away Turmeric & Tequila™ stickers and pens for anyone the completes our “challenge”: 5 burpees (the turmeric) followed by their best dance move (the tequila).
