Exhibit at thefitexpo

Where Brands Meet Buyers, Lifters, Influencers & Hardcore Fitness Fans

Be part of the most powerful consumer fitness events on the West Coast

The FitExpo attracts tens of thousands of fitness enthusiasts, athletes, heavy lifters, wellness shoppers, and industry pros who are ready to try, buy, sample, and connect. It’s where brands launch, grow, and make real face-to-face impact in the Southern California fitness market — one of the most trend-driven, high-spending audiences in the industry.

Exhibitor Facts

  • Access tens of thousands of motivated attendees who train hard, buy often, and are actively looking for new products.
  • High-value audience: trainers, coaches, gym owners, buyers, retail decision-makers, and serious fitness consumers.
  • Nonstop event energy with competitions, demos, influencer engagements, and nutrition activations that keep crowds flowing all weekend.
  • Perfect for supplements, energy drinks, apparel, equipment, wellness brands, tech, and any product serving an active lifestyle — from hardcore lifters to everyday fitness enthusiasts.

Event Locations

ANAHEIM

Anaheim Convention Center / Hall B

August 29-30, 2026

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LOS ANGELES

Los Angeles Convention Center / South Hall

January 23-24, 2027

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ATTENDEE DEMOGRAPHICS

58% Male, 42% Female 67% In the key 18-35 demographic
46% Earn at least $50,000 per year 98% Work out at least 3X a week
91% Take vitamins or supplements 71% Use energy drinks
53% Want to lose weight 72% Want a healthier lifestyle
66% Bought workout clothing last 12 mos 54% Own home exercise equipment

BOOTH Info & PRICING

WHAT YOU GET

A standard 10' × 10' booth Includes a skirted 6 foot table, 2 chairs, and a small waste basket.

WHAT IT COSTS

Anaheim Prices: $2,300 (Early Bird! Now until 4/30/26)
$2,450 (from 5/1/26- 6/30/25)
$2,600 (from 7/1/26- Event Date)

Los Angeles Prices:
$3,000 (Early Bird! Now until 5/30/26)
$3,150 (from 6/1/26 until 9/30/26)
$3,250 (from 10/1/26- Event Date)

DISCOUNTS

Maximum combined discount cannot exceed 15%

MULTI-SHOW

10% off if you sign up for more than one FitExpo events within a 12 month period.

MULTI-BOOTH

5% off if you sign up for 2 booths at any show, and 10% off if you sign up for 3 or more booths at any one show.

Extras

Non-Profits receive 10% off (proof of 501-3c status required). Law Enforcement, First Responder Agencies or Military Branches receive 10% off.

MARKETING BOOSTS

DIGITAL DIRECTORY

Listing in our digital exhibitor directory (spotlight your products, deals, guests).

INSTAGRAM PROMO

Co-branded Instagram promo post using your creative assets.

DIGITAL COUPONS

Ability to distribute digital coupons to boost traffic.

BUYER BADGES

Complimentary "Wholesale Buyer" badges for retail buyers & distributors.

Sign Up now

To sign up SUBMIT EXHIBITOR APPLICATION below.

View the LIVE floor plan below and choose your top 3 booth locations and enter them in the exhibitor application in section 2 on page 1. A 50% deposit is required to hold a space on the exhibit floor, with the remaining balance due 60 days prior to the start of the show.

Anaheim Live Floor Plan

The Fit Expo Anaheim will be held at the Anaheim Convention Center in Hall B.

The LIVE floor plan shows which exhibit booths are still available as well as where other companies and performance areas are located. Remember to enter your top 3 choices for your booth location when submitting your Exhibitor Application.

 

Los Angeles

The Fit Expo Los Angeles will be held at the Los Angeles Convention Center, South Hall.

The LIVE floor plan shows which exhibit booths are still available as well as where other companies and performance areas are located. Please select your top 3 choices for your booth location when submitting your Exhibitor Application.

WANT AN UPGRADE?

Become a Sponsor

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