MARKETING MATERIALS

Postcard handed out at 2007 Mr. Olympia
Mixed Martial Arts “Evolution” Press Release
Full page ad in OXYGEN National Magazine
Full Page ad in Muscle Feb. '08 and Flex Jan. '08
NPC News Ad
Ad appearing in L.A. Health News Magazine
Ironman Two-Page Layout
NPC NEWS Full Page Color Advertisement
Full page ad in Muscle & Fitness (and other BB magazines)
Full page ad for Gladiator Challenge (various BB magazines)
Full page ad in FLEX magazine December '07
Full page ad in OXYGEN magazine December '07
Double page spread appearing in Iron Man Magazine
Full page ad in Muscle Magazine
Full page ad in LA Health News
TWO-SIDED PROMOTIONAL DISCOUNT CARDS: Tens of Thousands distributed throughout Southern California in January and February
FLYER STAND-UP: Seen throughout southern California in late January and February in almost 500 Subway Restaurants in Los Angeles area
Full page ad in Powerlifting Magazine
Promotional cards to be distributed in area spas in January and February, courtesy of The Eleanor Group
Promotional postcard sent to area FLEX and MUSCLE & FITNESS SUBCRIBERS
Promotional card included in bodybuilding.com customers in California
Promotional card as given away in almost 200 LA area GNC stores which also are featuring our poster in-store.
Look for this poster in almost 200 GNC Stores in The Los Angeles area in February
Here's our current full page ad in Muscle & Fitness. Variations of this ad have been running in Muscular Development, Flex, Iron Man and Musclemag.
As an added promotion with our KLAC-RADIO coverage this promo card is being distributed in 80 EZ LUBE Los Angeles stores
Banner Ad appearing on homepage of distributor Europa.com
Almost 9 million impressions to fitness fans in LA through MySpace.com
Promo cards distributed throughout the Los Angeles area
E-MAIL BULLETIN ON MMA CONTENT AT FITEXPO
Randy Couture Press Release
American Gladiators Press Release
Los Angeles FitExpo Press Release
Radio commercial #1 currently running for TheFitExpo!
Radio commercial #2 currently running for TheFitExpo!
Letter from Governor Arnold Schwarzenegger to The Los Angeles FitExpo attendees and competitors
Article appearing prior to the event in The Press Telegram
Promo cards distributed to fans going to varous games at Staples
Here is a listing in The LA Daily News on-line
Gracie US Nationals at TheFitExpo Press Release

Grab these promotional banners for your site!
TheFitExpo - General Banner 468x60
IronMan Pro - Banner 468x60
MMA "Evolution" - Banner 468x60

THEFITEXPO WEEKEND PUMPS UP TO THE LOS ANGELES CONVENTION CENTER IN 2008

National Fitness Productions and Iron Man Magazine are proud to announce that the 2008 FitExpo will relocate to the world famous Los Angeles Convention Center to allow for continued growth both in the size and scope of the fifth year event event, which has become California's largest and best known fitness weekend.

With the change in venue comes a new name for the weekend to reflect its location and premiere importance in the fitness field. The event will be known as The Los Angeles FitExpo. Now housed in Southern California's most prestigious venue, The Los Angeles FitExpo will capitalize on its previous success and more fully present to the world the fact that Los Angeles is truly the center of fitness, health, diet, strength sport, and life extension. Erin Ferries, Executive Director of The Los Angeles FitExpo and John Balik of Iron Man Magazine stated, "We thank all of our previous sponsors, exhibitors and 12,000 attendees that made the 2007 event a cornerstone upon which we can now pump up 2008 to monstrous proportions"

Many of the world's greatest bodybuilders will compete at the 19th annual Iron Man Pro, the biggest professional bodybuilding contest on the West Coast and the only pro show in Los Angeles, the mecca of the sport. A live webcast of the contest will be provided by Bodybuilding.com.

Other contests held during The Los Angles FitExpo 2008 include the NPC Women's Figure Competition (the world's loveliest & fittest women on-stage), the All-American Strongman Challenge (the world's strongest men vie for $10,000 in cash prizes in a series of contests), the Fittest Couple Contest ($2500 and a national magazine photo layout go to the winners), the Scot Mendelson Bench Press Classic, the USPF American Cup Powerlifting, the Fit Expo Benchpress and Deadlift Challenge, and the MaxReps Competitions (offering attendees the chance to win cash in a series of strength competitions). The 2008 edition is also proud to welcome the premiere of new major events including EVOLUTION, a 15 MMA Cage Fight Card from Gladiator Challenge on Saturday night, The Operation Fitness "Teen Strength and Fitness Challenge", and The Gracie FitExpo Nationals hosted by the legendary Gracie Family of Brazilian Jiu-Jitsu fame.

The Los Angeles FitExpo will feature over 200 Exhibits offering the latest in cutting edge fitness and health products and services. Vendors are coming from around the world to participate with tons of free samples and giveaways available. The Los Angeles FitExpo 2008 is also pleased to offer attendees a full array of complimentary seminars and demonstrations covering all aspects of fitness, health, strength sport, and nutrition.

From fitness pro to those just getting started: The Los Angeles FitExpo has it all. At $10 a day or less it is the best bargain around!

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